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Training Business

Mar 10, 2022

As the owner of a training, learning & development brand, your goal is to deliver programs that answer your customer’s talent development needs.


Your workshops and content help your customers achieve their learning goals, upskill their people and impact their leaders.


But what are the goals that you are not serving? Are there programs that your customer needs which you’ve not sold them? Where are the gaps in your offering?


Those market gaps are what we call ‘whitespace.’ And they represent a business opportunity for you when you can spot them and fill them.


In this week’s episode


What exactly does the term whitespace mean?

Which questions should you ask yourself

How to find out where the business opportunities are

What to do in order to meet them