Jun 30, 2022
Many of us selling our training and coaching are convinced that someone somewhere needs what we do and is willing to pay for it.
But this is not always the case, is it? We’ve all assumed that clients need what we do.
You need to ensure that what you are selling in the form of training and coaching is a fix to a...
Jun 23, 2022
Many trainers and coaches don’t see themselves as marketers.
It’s perhaps not your natural strength but you have to be able to market yourself so you can find people who need what you do.
How do you market yourself right now? Public speaking? LinkedIn posts?Videos? Email marketing?
For me, it’s all of these...
Jun 16, 2022
Have you a dream client?
Can you describe the ideal client for your training or coaching business?
What is their role?
What are their concerns?
Where do they live and work?
Which challenges can you help them with?
When you understand whom you are serving:
Jun 9, 2022
Do you want to earn money from training live?
Or do you want to build products that people pay to access in their own time?
I have just written a 289 page book and its for sale online. That’s an example of passive income.
I also charge clients per hour when I deliver sales training and sales coaching. That’s...
Jun 2, 2022
You have an idea for a program or a workshop so you do what many of us do.
You bury yourself in your office and work on producing the finished product
The whole thing: slides, handouts, modules, exercises, the lot!
You’re not the only one who does this.
Many training providers are convinced they know what...